opportunity value in this circumstance refers to the fees the broker was able to generate from these cases (not including admin fees or protection).
$141,101.00 opportunity value for broker fees, in 12 days
The result
15 qualified appointments
10 conversions on 1st call (66.7% conversion rate)
$141,101.00 opportunity value
(screenshots from ad account)
Introduction
This is a representation of a commercial mortgae brokers results from the 1st of October to the 12th when the ads where stopped due to an influx in business and lack of capacity for the two brokers to deal with continues quality that was being provided through the ads.
What happened
This client achieved exceptional results in a short timeframe: from October 1st to October 12th, they generated $141,101 in opportunity value. The influx of high-quality leads prompted them to temporarily pause their ad campaigns to expand their broker team and manage the growing volume effectively.
Quick Stats:
Total Ad Spend: $449.33
Appointments Booked: 15
Opportunity Value: $141,101
With a lean ad budget and strategic targeting, our client saw rapid returns and positioned themselves for long-term growth by bringing in more brokers to distribute the leads. This case shows how a focused advertising strategy, combined with responsive team management, can yield significant, sustainable results.
Scaling
This broker proves the value in which a proficient ad system can provide. As of September 2024 this broker team of 2 added an admin on to their team. This team is also soon to be a team of 5 as they add 2 extra brokers throughout the final months of the year with plans of increasing to 6 team members (5 brokers 1 admin) in Q1 2025.
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